Industry Insider Information!

I was doing a bit of research today at work. Reading up on the ins-and-outs of the advertising and marketing world. Interesting stuff.

One thing that caught my eye was a paragraph or two on 'consumer behavior'. Having just secured an agreement to purchase our next home, I thought it might be insightful to take a closer look. A psychographic method is applied that puts you, the consumer, into one of four categories relating to your psychological type. Think of a recent purchase that you made ('big' like a house or 'small' like a bag of potato chips...or anything in between) and rate yourself on the following:

1. Need-drivens: those with limited financial resources who are driven more by need than choice

2. Outer-directeds: those whose buying habits, attitudes, and activities are influenced and shaped by what they think others will think

3. Inner-directeds: those who live their lives according to inner values rather than the values of others

4. Integrateds: those whose inner direction and outer direction are combined into a functional entity

Maybe its a good idea to do some self-evaluation in regards to how you purchase things, products, and services. Just know that there is an entire industry doing that very thing and trying to meet you where you are.

So, where do you see yourself?

Very Interesting and thought-provoking

I'm not much of an economist, but I found this video clip quite intriguing. It is nearly an hour long, but maybe you will be caught up in it a bit like I was.

Food for thought anyway...

blah, blah, blah...BRETT FAVRE!

Good evening, cherished followers! I hope both of you have had a good day.

So I see where my Vikings are/were considering adding the oft-retired Brett Favre to their quarterbacking mix. And I further saw that the sports sites that I check on had an article or two (or...) with their thoughts, observations and inside scoops regarding this possibility. So the thought occurred to me...why not ME?

I don't mean suiting up for the Vikings. Although that would realize a bit of a dream for me and I'm only a few months older than Favre. No, I mean why don't I give MY opinion and thoughts about the whole thing. And then I realized the availability of this forum and here we go...

Um...

I don't care.

Really.

Pick a quarterback, any quarterback. Play the games. Try your best. Win some (hopefully a lot) and see how it goes. But, really, I don't care.

Well, that's about it. Maybe that's why I'm not a sportswriter.

EDITOR'S NOTE: Maybe this feeling of nonchalance stems from the following:
1. much joy was afforded me this morning just watching my 6 YO daughter play with my 1 YO son and make him thoroughly smile. (Brett who?)
2. my lovely wife left today to attend our church's women's retreat. Much prayer today for a rich time. I miss you, Sar, but I am so glad that you are able to take part in this great means of grace.
3. We've had a series of family celebrations in the last few days. We have even decided to make it an annual tradition to round out the school year. We had a special bike-riding excursion for Celia (Miss "I-learned-to-tie-my-shoes"), a unique evening where we all joined in a poetry reading of the works of one Priscilla Joy Bower (complete with poetry-reading-friendly dessert), and we ate heartily at a grand eatery to honor the 'ten essays written' accomplishment of budding blogger/writer Jace. I love my peoples.
4. Both vehicles went down for an eight-count but bounced up off the mat and are back in tip-top shape. I may have just mixed up metaphors a bit, but I'm still a little giddy from getting quality repairs for a fraction of the cost due to God's abundant provision of skilled people. (Thanks again Jeff and Dave!)
5. It's like just barely into May and you think I want to talk about football now?! Come on, let's pace ourselves people.