I was doing a bit of research today at work. Reading up on the ins-and-outs of the advertising and marketing world. Interesting stuff.
One thing that caught my eye was a paragraph or two on 'consumer behavior'. Having just secured an agreement to purchase our next home, I thought it might be insightful to take a closer look. A psychographic method is applied that puts you, the consumer, into one of four categories relating to your psychological type. Think of a recent purchase that you made ('big' like a house or 'small' like a bag of potato chips...or anything in between) and rate yourself on the following:
1. Need-drivens: those with limited financial resources who are driven more by need than choice
2. Outer-directeds: those whose buying habits, attitudes, and activities are influenced and shaped by what they think others will think
3. Inner-directeds: those who live their lives according to inner values rather than the values of others
4. Integrateds: those whose inner direction and outer direction are combined into a functional entity
Maybe its a good idea to do some self-evaluation in regards to how you purchase things, products, and services. Just know that there is an entire industry doing that very thing and trying to meet you where you are.
So, where do you see yourself?
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